| Aakar Architects |
   Aakar helps architects focus on the big decisions by taking care of the details.
In early 2008, Aakar Architects undertook a massive re-branding that included a new logo, colors, business cards and overall graphics standards in order to attract new clientele in the Denver area and beyond. As part of their re-branding, Aakar retained Atom Stevens to create a new website for their branding package. Atom took the concepts created by Aakar's graphic designer, which included graph paper and rulers as a central theme, and carefully translated them to the web. The site has a main navigation menu at the top, underneath which are two containers for content. This provides a great deal of flexibility for combining images and text - including a few Flash-based slideshows highlighting their work. Outsourcing is a relatively new concept in the architecture world, and Atom felt it important to do more than list a set of services. In order to help prospective clients appreciate the value of outsourcing their drawings, Atom recommended including ample case studies - telling heroic stories of how Aakar has made a difference on their clients' projects. |