| Masters of Magic |
    The Masters of Magic is a variety stage show featuring talented magicians and illusionists from around the country. Since the summer of 2008, Las Vegas producer Jack Stephens has been bringing these artists together on stages in small markets to "wow" audiences with grand illusion, comedy magic, exotic birds, mind reading, and more. Since the beginning, Jack Stephens has retained Atom Stevens to design and manage the web marketing of the Masters of Magic. In June 2009, Atom put a new face on the website, making vast improvements to its look and functionality. The goals of the site are two-fold - to attract audiences to the show and to attract promotors and venues to bring the show to their markets. Like the show, the website blurs the lines between the real and magical. Throughout the site, a stage scene is lit with stars and mist with a dove living in parts as a nod to a classic magic prop. Content is presented to the audience 'on-stage' (sometimes on old tapestries), while navigation is handled by a large menu (lit by footlights) below. Although the design of the website is highly graphical, care has been taken to ensure that the site is search-engine friendly and largely useable by mobile devices. |