A new company aims high by developing software for mobile devices.

Bit Cloud is a Kansas City based startup focusing on the development of connected mobile applications. With a number of products in development, the company felt it time to focus on its brand image. They wanted to create a brand that would be unique, complementary to their name, casual and reflective of the products that they have in development.

We worked through many iterations of logos and color schemes - but ultimately arrived on a pictoral expression of their company's name. A cloud of super-enlarged pixels (bits) pierced by the company name - appearing to be in motion and leaving a trail of color behind it. After developing the logo, we went right to the design of business cards - which were first used at a conference in San Francisco. The design received a lot of attention at the event, and the client considers these initial steps a great success.